Performing regional responsibilities towards establishing the commercial business unit, and develop workflow in a sales driven setup, my responsibilities also included commercial business unit capacity building, and structuring. Coaching and mentoring to commercial and business development managers, team members, and senior management to establishing a marketing culture to insure achieving business objectives within all subsidiaries, creating clear lines of accountability and stable work environment. Introduced new revenue lines within the Business Services unit, via existing large accounts and newly introduced business lines to insure diversity and proper utilization of company resources.
Egypt Responsibility includes handling all commercial operations for off shore Telecom subsidiaries operating wireless, or fixed line networks. This role provides an international and diverse scope on all commercial operations and business development activities, in some of Orascom Telecom Holding subsidiaries, including:
Responsible for all Marketing activities, targeting individuals, and SMEs, with a highly differentiated range of Data communication, and networking solutions. Initiated bandwidth on demand and turn around the operation building their integrated marketing planning system, motivating staff and energizing the marketing team. Derived the broadband market share from 10% to 18% in very tight time frame, during a phase of intensive marketing activities and competitive environment. Had the lead to launch & introduced bandwidth-on-demand during the calendar year of 2005 and developed its value propositions. Developed and executed Co-promotional activities with international brands in different consumer business fields to increase brand equity and enhance service reliability. Negotiated and collected approvals from the Regulator (NTRA), for new initiatives that reshaped the Broadband offerings in the local market.
Developed commercial business and functional strategies and monitoring systems to support management decision making. Creatively introduced Business Intelligence and competition analysis to the business planning function in alignment with Vodafone Global directions. Assisted in applying new business and operational standards for strategic compliances with global standards to align all business transactions with corporate objectives. Facilitated Strategic compliance of all commercial business processes, for the sarbanes-oxley compliance project.
Masters of Business Administration with a Major in Marketing Management
PGDip. in Feasibility Studies and Project Evaluation Field Of Study: Business, Management, Marketing, and Related Support Services> Grade: Very Good.